Requests for funds

Another very common memorandum type is one requesting funds.

Exhibit 14 Field Sales Meeting

• S = We want to teach you to give presentation

• C = Need profile of a problem chain from each region

• Q = How do I prepare the profile?

• Profile a problem chain

• Select a suitable chain by July 11 (Criteria?)

• Collect necessary data by August 10 (What data?)

• Organize and return data by August 15 (In what form?)

• How?

For those the reader's Question is always “Should I approve the request?” and here again the Question would be implied rather than stated, as would the Complication. That is, you would have a formal structure that said:

• S = The Consumer Group wishes to purchase a Wang System 25 II, together with four CRTs and three printers, at a cost of $____.

• C = (They cannot purchase without your approval)

• Q = (Should I approve?)

Only the Situation would be stated in the writing, and then the pyramid structure would tell the reader to approve the purchase for some set of relevant reasons.

For example:
We should approve this request because:

• The cost will be more than offset by the projected savings

• It will greatly increase the Group's productivity

• It will create new opportunities for service

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中文翻译：

资金申请

另一种非常常见的备忘录类型是资金申请。

图表14 外勤销售会议

• S = 我们希望教你如何做演示

• C = 需要每个地区的问题连锁店概况

• Q = 我该如何准备这份概况？

• 为问题连锁店做概况

• 在7月11日前选择一个合适的连锁店（标准是什么？）

• 在8月10日前收集必要的数据（需要哪些数据？）

• 在8月15日前整理并返回数据（以什么形式？）

• 怎么做？

对于那些读者，问题通常是“我应该批准这个请求吗？”同样，这里问题是隐含的，而不是直接陈述的，就像复杂性一样。这就是说，你会有一个正式结构表述为：

• S = 消费者小组希望购买一台Wang System 25 II电脑，配有四台CRT显示器和三台打印机，费用为$____。

• C = （他们未经你的批准无法购买）

• Q = （我应该批准吗？）

在写作中仅陈述情境部分，然后通过金字塔结构向读者说明为什么应该批准采购请求。

例如：
我们应该批准这个请求，因为：

• 预计的节省将大大超过成本

• 它将显著提高小组的生产力

• 它将创造新的服务机会